If you run an affiliate program, you know the importance of motivation. Some of your affiliates will try their hardest no matter what. On the other hand, some need motivation. What can you do to motivate them? Host many contests.
When it comes to hosting contests for your affiliates, you have many options. If this is your first time hosting an affiliate contest, please continue reading on for a list of dos and don’ts.
DO advertise your contests. Contests serve as motivation for affiliates. They are more willing to put that extra foot forward if they know they are rewarded for their hard work. For a contest to work and improve affiliate moral, your affiliates must know about it. Highlight your contest on your affiliate program’s website, in a company newsletter, or through emails.
DON’T forget to clearly state the contest rules and restrictions. For example, if you are rewarding the most improved affiliate, describe how you will select that individual. Is it the affiliate who sees the bigger increase in sale frequency or do you want to base your winner on the highest dollar amount of sales? Outline the prize, whether it be a special mention in an affiliate program newsletter or $25.